Did you know that Michael Jordan’s Iconic Nike “Air Jordan” shoes were ALMOST made by adidas? When Michael Jordan played at UNC and before he went pro, MJ LOVED Adidas shoes and athletic apparel. Gary Stokan, former UNC coach turned rep for Adidas tells the story of how Michael Jordan almost signed with Adidas, the effect of his signing for Nike’s bottom line (It was GREAT!), and the affect of MJ’s endorsement deal as a whole in the basketball shoe industry.
It’s a business of sports that explores the concept of “WHAT IF..?”