Atlanta Braves Named Most Innovative MLB Team!

Also, one of the Most Innovative Sports Franchises in the World!

ATLANTA, GA – OCTOBER 30: Fans fill the plaza area of The Battery outside of Truist Park before the start of Game 4 of the World Series between the Houston Astros and Atlanta Braves on Saturday, October 30, 2021 in Atlanta, GA. (Photo by Austin McAfee/Icon Sportswire) (Icon Sportswire via AP Images)

ATLANTA (May 25, 2022) – Sports Innovation Lab (SIL), a sports research firm, named the Atlanta Braves seventh overall and number one in Major League Baseball on their annual Most Innovative Teams in the World report. Seven of the top ten are European soccer clubs. According to Abe Stein, Head of Innovation for SIL, there were three metrics which went into each team’s score, which were quantitatively measured using data they collected, then individually weighted and rolled up into a team score. Here are the three metrics: Revenue Diversification – Teams look beyond the four revenue streams (tickets, concessions, sponsorships, and broadcast rights) to drive businessTechnology Enablement – Teams looking for new platforms and partnerships in the tech space to drive the behavior that matters most to fansOrganizational Agility – Do teams prioritize business intelligence, DEI, etc., so the organization is structured and organized to be more responsive and adaptive to a rapidly evolving sports industry “We are thrilled to be recognized as one of the top innovators in the sports world,” said Derek Schiller, Braves President and CEO.  “As an organization, we tasked ourselves with being leaders in our industry and seeking out new paths for our business.” Additional information on the selection can be found at www.mostinnovative.com.  Here is the list of Sport Innovation Lab’s top 25 innovative franchises: 

RANK  FRANCHISE  LEAGUE  
1FC BarcelonaLa Liga
2Real Madrid CFLa Liga
3Arsenal FCEPL
4Manchester City FCEPL
5Philadelphia 76ersNBA
6Manchester United FCEPL
7Atlanta BravesMLB
8Liverpool FCEPL
9Dallas MavericksNBA
10A.S. RomaSerie A
11Minnesota TimberwolvesNBA
12Borussia DortmundBundesliga
13Boston Red SoxMLB
14FC Bayern MunichBundesliga
15Washington CapitalsNHL
16Olympique LyonnaisLigue 1
17Cleveland CavaliersNBA
18Seattle SeahawksNFL
19Phoenix SunsNBA
20Golden State WarriorsNBA
21Los Angeles RamsNFL
22Brooklyn NetsNBA
23Toronto RaptorsNBA
24Washington NationalsMLB
25Portland Trail BlazersNBA

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