680 The Fan Signs a Multi-Year Agreement with the Chick-fil-A Peach Bowl and Chick-fil-A Kickoff Games
ATLANTA, GA. Dickey Broadcasting Company’s (WCNN-AM) Sports Radio 680 The Fan on 93.7FM is proud to announce the signing of a multi-year contract extension with the Chick-fil-A Peach Bowl and the Chick-fil-A Kickoff Game. The multi-year contract creates an exclusive content and play-by-play-based partnership making Sports Radio 680 The Fan, “The Exclusive Radio Station of the Chick-fil-A Peach Bowl and Chick-fil-A Kickoff Game”, which includes local terrestrial play-by-play on 680 The Fan and sister stations, The Sports X 106.3FM/1230AM and The Fan 3 103.7FM/1340AM , by 680 The Fan and Sports X personalities, a sales, marketing and revenue partnership, breaking bowl news and insights on 680 The Fan’s multiple live shows and coverage of college football that Atlanta can only get from one station, the College Football Voice of the South, 680 The Fan and 680thefan.com.
680 The Fan’s Owner/President David Dickey commented, “We are thrilled to extend our innovative and market-exclusive partnership with Gary Stokan and his team. As the largest and most trusted creator of college football focused content in the region, there is no station better positioned to serve the Chick-fil-A Peach Bowl and Chick-fil-A Kickoff Game than Sports Radio 680 The Fan…The College Football Voice of The South. We look forward to working with Gary, and serving college football fans, for many years to come.”
Peach Bowl, Inc. CEO and President Gary Stokan added “Our continued partnership with 680 The Fan is a real win-win for us. We feel like we have a tremendous promotional partner in our home market, and a first-class local game broadcast with on-air talent who know us and our brand as well as they know Atlanta sports.”
About Dickey Broadcasting Company:
Dickey Broadcasting Company has been based in Atlanta for the past 26 years. The company has owned and operated radio stations for over 50 years and is credited with launching sports-talk in Atlanta over 26 years ago. Dickey Broadcasting Company is associated with other Atlanta-based media company Modern Luxury Media.
About Peach Bowl, Inc.
Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $260.8 million in team payouts over its 51-year history. Peach Bowl, Inc. also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $33.8 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament, manages The Dodd Trophy national coach of the year award and led the relocation and financial foundation of the College Football Hall of Fame to Atlanta. For more information, visit Chick-fil-APeachBowl.com or follow us on Twitter at @CFAPeachBowl and find us on Facebook at Facebook.com/CFAPeachBowl.
About the Chick-fil-A Kickoff Game:
Created in 2008 by Peach Bowl, Inc., the Chick-fil-A Kickoff Game is the preeminent bowl-style, neutral-site game featuring two elite football programs and has been nationally televised on the first Saturday of the college football season since its inception. The game has hosted teams with national rankings of No. 1 (twice), 2, 3, 5 (twice), 6 (twice), 7, 9 (twice), 14, 16, 18 (three times), 19, 22, 24 (twice) and 25 (three times). The Chick-fil-A Kickoff Game boasts an average attendance of 68,973, has been watched on television by more than 73.1 million viewers, and has distributed $75.8 million in total team payouts. Since its inception in 2008, the Chick-fil-A Kickoff game has featured nine national coaches of the year, 25 players who were recipients of national awards during their collegiate careers, a total of 64 first-round NFL Draft picks and two teams that have used the game as a springboard to a national championship that same season. For more information, visit WWW.CHICK-FIL-AKICKOFFGAME.COM.