Atlanta Hawks’ Chief Revenue Officer Andrew Saltzman discusses the transformation of the Hawks Home Court from “Phillips Arena” to “State Farm Arena.”

It starts with a new sponsor for the arena, and State Farm has stepped up for a 20-Year Sponsorship Commitment! Next, the arena itself is getting an interior refurb from top to bottom which will give patrons a brand-new game experience unlike any they’ve ever experienced at a Hawks game before!  Finally, Andrew discusses the commitment State Farm has made to both the Hawks and the City of Atlanta, and their motivation for purchasing the naming rights to the arena.