Hawks To Lower Concession Prices On Some Items

Thursday, July 26, 2018

Is this the way of the future for live sporting venues? The Hawks plan to follow the Falcons’ example by lowering the cost of many concession items.

The Atlanta Hawks announced Thursday that they are adopting-fan friendly pricing made famous by their local football team, the Atlanta Falcons.

“I think we’d be fools not to acknowledge the success the Falcons have had at Mercedes-Benz Stadium,” said Hawks CEO Steve Koonin, referencing the team’s dropping of prices of everyday concession items, which resulted in a 16 percent increase in concession revenue this past season. “I went there for the national championship game and got four bottles of water and was shocked when they said $8.”

The Hawks, who use Levy, the same concessionaire as the Falcons, said they are dropping the price of 11 of their most popular concessions by an average price of 50 percent. The pricing will be available for every other event — nearly 200 annually in total –at Phillips Arena.

A bag of chips will be the cheapest at $1. Candy, pretzels and bottled water will be $2, while fries, hot dogs, nachos and bottled soda will be $3. A pizza slice, bottomless popcorn and bottomless soda will be $4 and a small domestic beer will be $5.

Sources say that the Falcons sold a lot more volume compared to their last season in the Georgia Dome, but they lost money on the deal. But the money lost was negligible and the value pricing helped make money everywhere else.

“In the aggregate it’s better business,” Koonin said. “People think so positively about the food.”

At the Masters, Koonin said, patrons fixate on the cheap food even though they are spending $120 on polo shirts and $1,000 a day on badges.

The pricing move corresponds with the Hawks completing a transformation of Phillips Arena that cost nearly $200 million and will be completed before the start of next season. There will be almost 40 percent more beer taps and more than 71 percent more points of sale, Koonin said.

Like at Mercedes-Benz Stadium, self-serve refill stations hope to keep the main lines moving. Fans can also play in a Top Golf simulator and get a haircut in a barbershop.

Contests & Events


Keep listening to 680 The Fan throughout the Braves season for your chance to win a pair of tickets to see a game at Truist Park! Multiple chances to win EVERY DAY!


Nominate someone who inspires you through acts of kindness or charity to receive a $68 VISA gift card courtesy of Gwinnett Subaru and Georgia’s Own Credit Union! DETAILS HERE!

Win Truist Park

WIN TRUIST PARK! Join the 680 Fan Club and you could win a Truist Park REPLICA for your desk! Enter HERE Today!

Ga Lottery Jackpot Inning 2020

Register now to be a contestant in the GA Lottery Jackpot Inning! If your name is called and one of our Braves hits a homer, you’ll win the day’s Jackpot! No winner? The jackpot rolls over the next day for an even BIGGER PRIZE! Enter to win with The Braves HERE!

No events are currently scheduled.